mojo annotations

 

questions

 1. The Guardian and Observer are owned by a trust set up in the 1930s to protect the editorial independence of the Guardian newspaper and to safeguard journalistic freedom and the newspaper’s liberal values.

2. the idea of press freedom means that the press are the most opinionated of all the ‘old’ media. Newspapers can campaign on political issues and journalists are expected to be highly critical of those in power. After a long campaign by The Guardian, as having hacked the voicemails of a young murder victim in such a way that her parents thought she was still alive. This ‘hacking scandal’ led to the Leveson Inquiry into the culture, practices and ethics of the press.

3. Online newspapers will use the traditional media language of newspapers. they use headlines, copy, photography and so on, but also that of television through embedded video and that of social media through readers comments on blogs, or each other’s comments.

4.  The New Review consists of more comedic opinion pieces, interviews and reviews of theatre, dance, music, cinema, architecture, computer games, and television listings. This appeals to the culture consumer. The Sports section covers primarily male sports with a bias to football and rugby union.  The magazine contains much lifestyle material such as fashion, gardening, interior decor, well-being and advice on sex and relationships, as well as more serious opinion pieces and interviews.

5. Reading articles by familiar columnists and responding with tweets, Instagram comments, or comments on the website may replace real social interactions for some readers and The Observer similarly reinforces a set of social and political attitudes, and thus identity, in its representations

6. The Observer website has no user generated content; the audience are limited to responding to the journalists’ output

Observer

 

1.  -The observer on Twitter is a good way to advertise the newspaper. For instance, on the twitter they have put 'Tomorrows front page' which has a little description making the reader have to go a buy it to see what's on the the newspaper
2. The observer account is verified showing that lots of people go onto their page for updates on the newspaper 
3. Twitter is a good platform to send things around because it is very easy to share and the observer sometimes posts the front page of the new newspaper and the people interested can send the post around
4. Also on twitter you can comment, chat and interact with others peoples ideas and thoughts about the same topic.
5. Accessing the Observer online can also let you edit your page and adapt the paper the way you want a 
6. The observer on twitter means you can share it to other people online about it

Uses and gratification audiences gain from the media

 Media Homework

 

Blumler and Katz argued that there are many uses and gratifications that audiences gain from the media and these make the media successful. Social integration and entertainment are two types of uses and gratifications.

It allows players to re-experience entertaining aspects of the original film, such as its humour and silliness. As players work their way up the levels they can feel the satisfaction of becoming a good player.

Video games offer social interaction as many multiplayer games enable a worldwide community of players to come together in the game and communicate with each other. Many gamers use online forums to discuss games with fans. The Lego Movie Game is not a multiplayer game, but it does offer a set of characters that the audience already knows that they can interact with, this can give (especially young children) them a sense of belonging as if they are a member of a real community.

3 questions on Lego Movie Brand

 1. This shows how popular the Lego Movie brand is as these big companies want to work with them, which shows that the brand is very well known all around the world and that it is a privilege to work with the Lego Movie brand. This means they know if they work with them, it will get lots of publicity as shown as it unusually trended on social media and got millions of views every week on YouTube. 

2. The theme links with the Lego Movie as the Lego Movie world is made out of bricks, just like the advert. I think this was a very good decision by the marketing team because this wont just intrigue the adults it will intrigue children the want what is on the advert, so this is a profitable idea as the children may after the ad break want to watch the Movie which costs money or buy Legos, which can be very expensive. 

3. This is important to maintain the brand identity of the film with having Batman or Vitruvius is because they are trying to maintain a clear view between your messaging audience and the brand.  The stronger your identity the easier it will be to produce effective brand films that appeal to your audience. it will also remind the message about how Batman is the hero and that Vitruvius is the evil man that Batman is trying to stop.