- Analyse the media language of MOJO and the BBC magazine.
- Make judgements and draw conclusions about how far the media language is used differently to fit different kinds of music. (15)
In Mojo the genre is rock and in BBC it is classical which contrasts massively. In BBC and Mojo the use of media language differs towards there targeted audiences. In the Mojo magazine the layout compared to BBC has with more cover
lines than BBC. they add more cover lines so it stands out to there audience whereas BBC keeps it simple meaning it is probably aiming there magazine towards an older and more sophisticated audience. The difference between BBC traditional and elegant serif
masthead and MOJO’s bold sans-serif masthead is that BBC connotes seriousness but in Mojo it features the eye catching font which connotes more playfulness and less formality compared to BBC. The contrast between the traditional mise-en-scène in BBC, with the man with a cello case in his hand with informal clothes on, however in Mojo the man is wearing all white and is plain with a scary face which connotes seriousness although the layout of Mojo is informal. He is staring at the reader which also might engage the reader as the reader may feel like the person on the front cover is staring at them. BBC magazine emphasis more classical music and this is shown by using less dramatic lighting and making the front cover of the artist to seem natural. The colours in the main splash are not as bright as MOJO almost keeps a neutral tone throughout the front cover
In conclusion, MOJO and BBC magazines use media language to target different audiences and appeal to the expectation of the subject the audience is shown on the cover. It is used differently to the extent that MOJO compared to the BBC magazine.
