Monday, 9 November 2020

Uses and gratification audiences gain from the media

 

Media Homework

 

Blumler and Katz argued that there are many uses and gratifications that audiences gain from the media and these make the media successful. Social integration and entertainment are two types of uses and gratifications.

It allows players to re-experience entertaining aspects of the original film, such as its humour and silliness. As players work their way up the levels they can feel the satisfaction of becoming a good player.

Video games offer social interaction as many multiplayer games enable a worldwide community of players to come together in the game and communicate with each other. Many gamers use online forums to discuss games with fans. The Lego Movie Game is not a multiplayer game, but it does offer a set of characters that the audience already knows that they can interact with, this can give (especially young children) them a sense of belonging as if they are a member of a real community.

1 comment:

  1. Mark 10/10 Good understanding!
    Blumler and Katz argued that there are many uses and gratifications that audiences gain from the media and these make the media successful. Personal identity, social integration and integration, entertainment, and surveillance are four types of uses and gratifications.
    Video games offer entertainment: The Lego Movie Game, like most games, allows the player to enter a fictional world that means they can escape from their everyday life. It allows players to re-experience entertaining aspects of the original film, such as its humour and silliness. As players work their way up the levels they can feel the satisfaction of becoming an expert player.
    Video games offer social interaction/integration: many multiplayer games enable a worldwide community of players
    to come together in the game and communicate with each other; many gamers use online forums to discuss games with fellow fans. The Lego Movie Game is not a multiplayer game, but it does offer a set of characters that the audience already knows that they can interact with – this can give them a sense of belonging as if they are a member of a real community. Video games also allow people to escape from the people that they live with, if necessary, which may make it easier for them to live together. The more entertaining a game is, the better it can serve this purpose.

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