Questions about representation involve:
- what version of reality is constructed on the cover (reverence for rock musicians as heroic, as striving for excellence? young women as focussed on social media, romance and appearance?)
- are stereotypes or counter-stereotypes used (young white males as rock stars? anti-stereotypical portrayal of older men as rock musicians? stereotypical female teens loving pink?)
- what social groups are not represented or under-represented (male/female; young/old bias)
- what messages and values are conveyed
- the social and cultural contexts, like celebrity culture, attitudes to gender, to sexuality
MOJO wants to attract a target audience that likes classic rock so in a version of reality that represents musicians as idols. in the photo they use good lighting, angles and him looking into the camera shows that he is looking you in the eye and that he is showing confidence for staring right at you
MOJO’s representations usually represent the 1960s generation. MOJO' celebrate the classic rock values of passion. The Stone Roses resurgence is described as a resurrection which is a religious word, which shows of someone holy coming back to life
Some social groups are under-represented. MOJO’s front cover mostly represents white male musicians in photographs, under-representing female musicians and musicians of colour. this is because the man is white and there is only one female on the cover which is very small in the top right
MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young.
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