1. Explain technological convergence. [2] technological convergence means that television is available on tv sets, game consoles, tablets and mobile phones.
2. Explain 'channel surfing'. [2] Channel surfing is routine for broadcast television and content is streamed as individual programmes or ‘box sets’ of series. This means that branding of programmes is crucial – audiences must recognise each programme as a brand in the same way as they do for films
3. Give 3 examples of how channels create brand loyalty [6] The development of long form television drama reflects this need for high quality flagship programming, the serial narratives of these dramas is designed to encourage loyalty to the programme as audiences must follow every episode. The ready availability of recordings enables viewers to catch up on demand.
4. What is 'long form television drama' ? [2] the serial narratives of these dramas is designed to encourage loyalty to the programme as audiences must follow every episode. T
5. What is a 'flagship' programme? [2] The ready availability of recordings enables viewers to catch up on demand.
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]
Mark 9/20
ReplyDeleteQ.2 channel surfing = hopping from one channel to another and not being 'loyal' and sticking to one channel
Q.3 programming aims to stop viewers from channel-switching by for example continuity announcements; 'hooks'; cross-promoting a programme elsewhere in the stable of channels
Q.5 television program that plays a key role in the branding of and consumer loyalty to a network or station.
Q.6 PSB requires high quality, original programming that informs, educates and entertains; it requires that there be a mix of genres arts and informational programming such as the news in prime time